Focusing on User Value: Meiling Releases Frozen Fresh Refrigerators

In many families, the freezer in the refrigerator is often a stationary “warehouse” – a mountain of food, meat that has been eaten for years, and hometown flavors brought back during the Chinese New Year… These foods are densely buried in the freezer.

What most people don’t know is that the temperature fluctuations inside the refrigerator are very large, “Dr. Zhong Ming, the president of Meiling, used a vivid metaphor

For consumers, repeated freezing can lead to a continuous loss of nutrients in food, bacterial proliferation, and a significant reduction in the freshness of the food. Recently, Meiling released the latest research results on frozen space: the frozen fresh fresh refrigerator, which is equipped with the domestically pioneered top mounted constant temperature fresh freezing system, solving the industry pain point of repeated freezing in ordinary refrigerators. Frozen food can be kept fresh for a long time.

It is reported that the frozen fresh raw refrigerator completely subverts the traditional refrigerator’s technical principle of “sudden cold, sudden heat, and repeated freezing” through three major technologies: top mounted constant freezing, soft air locking, and frozen constant humidity, achieving a “no wind feeling and dynamic feeling” on the surface of fresh meat cells.

Compared with traditional refrigerators, the Meiling Frozen Fresh Biochemical Cream has a 55% decrease in temperature, completely avoiding the ice crystal formation zone, and the temperature fluctuation of ingredients is less than 0.1 ℃. The data provided by the School of Food and Nutrition at China Agricultural University shows that compared to regular refrigerators, the food in frozen fresh refrigerators reduces bacterial growth by 50%, volatile base nitrogen by 30%, and especially the loss rate of fresh nutrients by 50%.

Industry insiders say that when your product can meet the needs of users as well as competitors, from a product perspective alone, who can provide deeper user value may be the key to winning. The first step is to make a technological breakthrough in the freezer, which will bring about an upgrade in the user experience.

Last year, Meiling achieved a total operating revenue of 20.215 billion yuan, a year-on-year increase of 12.10%; The net profit attributable to shareholders of the listed company was 245 million yuan, a year-on-year increase of 371.19%. In the first half of this year, Meiling is expected to achieve a net profit attributable to the parent company of 320 million to 380 million yuan, an increase of 430.02% to 529.4% year-on-year; The net profit after deduction reached 340 million to 400 million yuan, a year-on-year increase of 8177.54% -9638.28%.

Meiling is reshaping the industry landscape and overtaking on curves, “said Xu Dongsheng, Vice Chairman of the China Home Appliances Association

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Post time: Aug-24-2023